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Session 7 - Coggle Diagram
Session 7
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small and medium-sized enterprises (SMEs) account for the largest proportion of all organisations globally
the context of SMEs
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To qualify as an SME, the organisation must:
be an enterprise, i.e. it must sell goods or services
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have either an annual turnover not exceeding €50 million or an annual balance sheet total not exceeding €43 million.
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LO:
discuss the nature of marketing in the context of services, B2B and SMEs
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- Business-to-business marketing B2B
B2B
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the B2B transactions that occur between organisations have a greater impact on the lives of people than B2C transactions (Zimmerman and Blythe, 2018).
2.1. The B2B context
B2B accounts for 44%, or £1.7 trillion, of the UK’s business turnover and some £21.78 billion corporate tax. Over 50% of FTSE 350 companies are pure B2B businesses
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