Changing ambition for girls- In a modern society, a woman's career has become part of their life project due to the fact that it promises recognition and economic self-sufficiency. In order to achieve independency, many girls now recognise that they need a good education - for many girls, educational success is part of their identity. They see themselves as creators of their own future, believing in meritocracy and aiming for a professional career that will enable them to support themselves, unlike 1970s girls who, according to interviews with Sharpe, had low aspirations and believed that educational success was not feminine. Appearing to be ambitious would be considered unattractive. Girls gave their priorities as 'love, marriage, husbands, children, jobs and careers, ranked by importance. By the 1990s, girls were more likely to see themselves as independent with careers. Becksupports this argument that girls' ambition have changed, stating that this results from the individualisation thesis, where individuals, including girls, become more self-oriented.