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Extended marketing mix - Coggle Diagram
Extended marketing mix
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People
People are the employees who interact with customers, thereby delivering the service to customers.
The effectiveness of people in marketing or delivering a service can be observed or measured in a number of ways
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Process
process refers to the way in which a service is provided or delivered. It can be difficult for a business to demonstrate the benefits of services to its customers.
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The seven Ps model refers to the marketing of services which includes three additional Ps (people, processes, and physical evidence) in addition the tradition 4 Ps in the marketing mix (product, price, promotion, and place).