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Marketing mix: Place - Coggle Diagram
Marketing mix: Place
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Key definitions
Agents (or brokers) are representatives and negotiators who help to sell a vendor's products, such as real estate agents or insurance brokers.
Channels of distribution are the ways that a product gets from the manufacturer to the consumer, such as wholesalers, agents, retailers, e-commerce or vending machines.
Intermediaries are agents or other businesses (distributors)
that act as a middle person in the distribution channel.
Wholesalers are businesses that buy large quantities of a product from a manufacturer and then 'break' the bulk into smaller units for resale, mainly to retailers.
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Intermediaries
Wholesaler
Advantage
bear the costs of storage, thereby freeing up
space for retailers
breaking bulk, wholesalers sell smaller batches of
products to retailers
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