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Day in the life of a digital marketer, :silhouettes:, pink= job title,…
Day in the life of a digital marketer
:check: :silhouettes:
Types of Digital Marketers:
Social Media Manager-
uses social media to promote things.
Manages brand presence on platforms (Instagram, X, LinkedIn)
Engages with followers
SEO Specialist:
Optimizes websites for search engine rankings
Conducts keyword researchContent Creator**
YouTuber:
Creates video content, edits, uploads
Blogger:
Writes SEO-optimized articles
Podcaster:
Records and publishes audio content
Email Marketer;
Designs newsletters
Analyzes open/click-through rates
Influencer Marketing Specialist;
Collaborates with influencers
Tracks campaign performance
Paid Advertising Specialist:
Runs PPC campaigns (Google Ads, Meta Ads)
A/B testing and budget optimization
:star: :hammer_and_wrench:
Tools They Use:
Design & Media
Canva
Adobe Photoshop / Premiere Pro
Analytics & Reporting
Google Analytics
SEO tools (SEMRush, Ahrefs)
Scheduling & Social
Hootsuite / Buffer
AI & Productivity
ChatGPT / AI Tools (e.g., for content ideas, automation
:blue_book: :books:
Qualifications They Need:
Education
Marketing Degrees
Digital Marketing Certifications (Google, HubSpot, Meta)
Skills
Copywriting & storytelling
Analytics & data interpretation
Creativity & design knowledge
:money_with_wings: :money_mouth_face:
Typical Salary:
Entry-Level: £20,000 – £30,000 per year
Experienced: £40,000 – £60,000+
:silhouettes:
pink= job title
green= job description