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Marketing mix: Promotion - Coggle Diagram
Marketing mix: Promotion
Above the line
is any form of paid-for promotional method through independent mass media sources (such as television, magazines, and the radio) to promote a business, its products or its brands.
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Below the line
refers to the use of non-mass media promotional activities, allowing the business to have direct control.
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Through the line
refers to promotional
strategies that involve both above and below the line methods.
360 degree marketing
. This means it involves using multiple platforms to engage consumers and ensure they receive a unified marketing message at every stage of their interaction with the brand or product.
digital marketing
This is a form of marketing use to promote and sell goods or services on the Internet. It involves using different online marketing channels, such as search engines, social media platforms, and emails to reach the desired target markets.
Social media
the use of digital media platforms to promote goods or services, engage with customers, and increase brand awareness through targeted content and promotions and advertising.
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