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Internal Analysis Tools - Coggle Diagram
Internal Analysis Tools
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Step Process
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Capital, Personnel, Assets
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Competitors, Providers, Government regulations
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Economic Strategy
Purpose
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Examples
Gourmet burgers → High price (e.g., $250 MXN)
Limited, focused menu based on chosen market
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Portfolio Matrix
Product classification
Stars: Trending, high growth, high profit
Cash Cows: Low growth, stable, profitable
Question Marks: Uncertain potential, require investmen
Dogs: Low return, ongoing investment, low profit
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McKinsey Matrix
Includes more criteria (e.g., market attractiveness, competitive position)
Still focused on portfolio strategy