Please enable JavaScript.
Coggle requires JavaScript to display documents.
UNIT 1
The Communication Process
comunic, UNIt 2
Themes of…
UNIT 1
The Communication Process
Comunication
It is the faculty and process of transmitting information, feelings and experiences to another or others.
-
-
-
UNIt 2
Themes of Intervention in Strategic Communication
Themes of Intervention
Operational fields related to strategic communication that are used for diagnosis, forecasting, and intervention.
Personality
An operational approach to complex reality in order to achieve a first, orderly and intelligible approximation to the meaningful universe that is an organization.
Corporate Culture
Pattern of behavior that develops in the organization with its own logic and dynamics
.
-
-
Institutional Link
While it's important to identify audiences, it's also important to analyze the quality of the relationship the company maintains with them.
Corporate Image
It is a mental synthesis that the public develops about the actions that the company carries out, whether or not they are specifically communicative in nature.
**UNIt 3Corporate Public Relations**
Based not only on a better or worse image of the organization but on the business reality of the moment, since quality and results must always be in line with the image.
-
-
UNIt 4
Public Relations as a Means of Persuasion
-
Audience Classification:
-
* External Audience
Those social groups that have a specific interest that links their members together and that are not part of the organizational chart of the organization in question.
Some of the ways in which public relations can play a decisive role in the success and growth of an organization.
-
-
-
-