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Ways to Promote Adult Courses (19+) - Coggle Diagram
Ways to Promote Adult Courses (19+)
Online Marketing
Social media Facebook, Instagram, tiktok
Google targeting job switchers, adult learning
YouTube video campaigns learner stories/testimonials
Email marketing to past learners or parents
blog posts: “Top Courses in West Yorkshire for Career Change”
Online event listings Eventbrite
Local influencer partnerships mum bloggers, career switchers
Offline Marketing
Posters in community centres, gyms, libraries
Radio ads on local stations BBC Radio, Greatest Hits Radio
billboards on buses/trains across West/North Yorkshire
Supermarket noticeboards or branded trollies
Billboards near job centres or retail parks
Workplace Outreach
Corporate upskilling flyers in staff rooms
Apprenticeship course guides for employers
Target shift workers with flexible evening/weekend options
Community Engagement
Taster sessions or open days in community halls or cafés
Drop in career advice sessions
Partner with local employers for upskilling promotions
Presence at local markets, fairs, and festivals
Student Promotion
Real adult learner stories shared on socials
Invite current adult students to bring a friend for a free trial