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MOBI BRAINSTORM - Coggle Diagram
MOBI BRAINSTORM
DEMOGRAPHICS
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OCCUPATION: Malaysian citizen, students, working people, university staff, factory workers.
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PSYCHOGRAPHIC
Reliable, affordable, and safe transport for daily commutes
For those who have routine based (school or work), time conscious, prefers efficiency and comfort
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DEFINITION OF JOM STUDY
Mobi is a community-focused mobility app developed by Willers PTE. LTD. Offering accessible and flexible transport solutions such as shuttle bookings, ride sharing, and scheduled pick-up/drop-off services. The app is designed to improve daily commuting within urban and suburban areas, especially for students, employees, and communities without access to efficient public transportation.
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