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Day in the life of a digital marketer - Coggle Diagram
Day in the life of a digital marketer
Types of digital marketers
SEO Specialist- SEO specialists improve a website's visibility in search engine results, primarily through optimizing the site to rank higher for relevant keywords.
email marketer- Email marketers strategize, create, and manage email campaigns to promote products, engage with audiences, and drive business goals.
influencer marketing specialist- Influencer marketing specialists develop and execute strategies to promote brands or products using social media influencers.
Social media manager- A social media manager is responsible for developing, implementing, and managing an organization's social media strategy to build brand awareness, engage audiences, and drive business results.
paid advertising specialist- Paid advertising specialists manage and optimize paid advertising campaigns across various platforms to drive traffic, leads, and conversions for businesses.
Content creator-Content creators produce digital content for online audiences.
Tools they use
Google analytics
ChatGPT/ AItools
SEO tools
Hootsuite/ buffer
Canva
Adobe photoshop
Qualifications needed
Marketing degrees
digital marketing certifications
copywriting skills
analytics and data interpretation skills
creativity and design knowledge
typical salarys
Entry level £20,000-£30,000 a year
Experienced £40,000-£60,000+