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Brand architecture Truma Group - Coggle Diagram
Brand architecture Truma Group
analysis existing brand positioning :check:
competencies (internal/external) :check:
USPs :check:
target groups :check:
role in portfolio / internal positioning :check:
synergies Truma and Alde :check:
market shares / relevance :check:
future perspective :check:
comparison of existing brands within the portfolio :red_cross:
overlapping within structure :red_cross:
gaps within structure :red_cross:
potential :red_cross:
lack of clarity regarding portfolio, focus, target groups, ... :red_cross:
internal
external
recommendation regarding to-dos brand architecture :red_flag:
break-down silo mentality :check:
create a stronger Truma Group team spirit within Alde :check:
missing: create stronger differentiation of the brands according to positioning :checkered_flag:
Truma
to-do 1
to-do 2
to-do ...
Alde
to-do 1
...
...
...
missing: ...
recommendations based on the comparison :red_cross:
competencies (internal / external)
USPs
target groups
role in portfolio / internal positioning
market shares / relevance
synergies Truma and Alde
future perspective