Please enable JavaScript.
Coggle requires JavaScript to display documents.
Lets Showcase our YouTube Data! - Coggle Diagram
Lets Showcase our YouTube Data!
Content Strategy
Long form vs short form
Cut the analysis again by long form / short form
How effective is short form as a promoter of long-form content
What is your target demographic? How does LF / SF appeal to diff groups?
Posting strategy
How many videos
How often / how frequent should you post
Thumbnail A/B testing????
Engagement
What drives more view through
What makes someone a loyal channel viewer
Regional vs global strategy
What are the differences between a global and regional performer.
Cross Platform Analysis
Channel specific cross plat analysis / for specific larger content - focused on catching attention.
Viewer journey / first viewer analysis against SVOD
Subscription load / impact on YouTube consumption
How effective is YouTube as a marketing tool for SVOD platforms and content on SVOD
Concurrent Viewing Analysis - TV viewing on Netflix and phone on YouTube (POSSIBLE CAVEATS)
Behavioural Segmentations
General HML Analysis
Advanced audience profiling - ML (create one example and pitch building out a ML model)
Viewer behaviour change - e.g. Viewers who have increased / decreased thier viewing
Short vs long form watches
Viewers who are moving away from SVOD and into YT and vice versa. (CROSS PLATFORM)
Regional Analysis
Basic overview and comparisons in usage levels / demographics
Top content overlap performance
Showcase the unique viewing choices of regions on YouTube, and compare to SVOD streamers
Effectiveness of creating regional versions of channels
Demographic Deep Dive
Viewer behaviour comparisons
Device behaviour
Content overlaps
Channel Strategy
What is the optimum number of channels to build reach?
What is the best regional channel strategy
Video legnth strategy within a channel.