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McDonald - Coggle Diagram
McDonald
Product
Core offerings: Burgers, fries, chicken nuggets, soft drinks, coffee, desserts.
Local adaptations: In Malaysia, McDonald’s offers items like the Nasi Lemak Burger or Ayam Goreng McD.
Product consistency: Focus on quality, speed, and consistency across global outlets.
Innovation: Regular introduction of limited-time offers (LTOs), seasonal items, and healthier options (e.g., salads, fruits).
Promotions
Branding: Iconic symbols like the golden arches, Ronald McDonald, and the "I’m lovin’ it" slogan.
Sponsorships: Events, sports teams, or community activities.
Advertising: TV, radio, billboards, social media, and YouTube.
Sales promotions: Discounts, contests, toys in Happy Meals, limited-time offers.
Place
Locations: In malls, highway rest stops, city centers, airports, and residential areas.
Delivery: McDelivery service via website, app, or platforms like GrabFood and Foodpanda.
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Price
Tiered pricing: Options for different customer segments (e.g., budget-friendly RM5 menu vs. premium burgers).
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Psychological pricing: Prices often end in .99 (e.g., RM9.99) to make them appear cheaper.
Promotions and discounts: Through mobile apps, coupons, and loyalty programs.