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Marketing - Coggle Diagram
Marketing
SOSMAC PROCESS
Situation
Objective
Strategy
Marketing Mix
Action
Controll
influence consumers
life style
culture and subculture
reference groups
opinion leader
Cognitive biases:
Anchoring = first
Decoy = decoy option
Bias and companies
Status quo bias
Framing
Confirmation bias
Recallability
B2B Companies
Purchaise = product or sale
6 steps prosess
Kraljic Matrice
Create value through:
Price
Promotion
Product
Place
MARKETING STRATEGY
What
Where
How
Competitive advantage
VBV
MOV
adaptation
explotation
exploration
RBV
SCALE
SCOPE
time competition
BLUE vs RED Ocean
B2B - B2C
Needs - Maslow
customer behavior
stimulus
process
response
Influence Consumers
Pycological
need
perception
memory
attitudes
Socio-Demografic
age
generation
ethnic
groups
Meets needs → individuals and organisations
Sharing Economy and Platforms