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Supporting charities, Reducing waste, Products to help in the home -…
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Supporting charities
WHAT
Products could include, magnets, keyrings and other small souvenirs, larger souvenirs could include models or posters
WHERE
In the streets and in public, if not then online. In a hub or a central area that gets most attention however not one that is full out rush as we might get in the way or annoy people. Partnering with small stores allowing our products to be sold for the charity, or offer a small item in exchange for a round up, the money going to the charity
HOW
Could be in person or online advertising dependant on where we are based as some areas are more friendly that others. For online advertising it would be done through YouTube ads or a website. To keep clients best interest in mind the ad should be short and snappy and the website have impactful information with minimal words. A logo could be designed to strike the onlooker or a new badge style that catches their eye. The charities personal logo and information must be discrete as to not be in the face of a client possibly pushing them away. We could offer support to charities by creating websites and souvenirs based on such description giving them ideal grounds for money donation. Keyring would be most discrete and easiest for instance.
WHY
Product is designed to help charities raise money for those in need. The product is aimed at small and big charities looking for something impactful to help with their fundraising
WHO
Based for a client who is interested in donating to charities. For the charities of which we are providing support to they must be genuine and heavily researched to ensure this. They would be those who make and impact and help people, and who have most of their profits going to the charity if not all
Reducing waste
WHAT
Products could be waste bins or recycled keychains, mainly made out of recycled materials. Could also be other things to help reduce waste like easy to understand recycle bins
WHERE
In the streets in public or online, in majority of congested areas for rubbish to promote reduction of waste and product simultaneously
HOW
Through adverts and online advertisement, could do mini challenges or social experiments to promote your product. Implement products around the area and ask for advice on them to promote use environmentally safe materials
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WHO
Aimed at big congested areas of which people wouldn't normally recycle, or people who have lots of leftover food waste or other waste, e.g. those that hold lots of house parties.
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