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commercialisation - Coggle Diagram
commercialisation
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Positive effects of the media -
performance - raises the profile of the performer
- helps develop a performers career
sport - raises the profile of sport, boosts participation, increases financial revenue
spectator - increases the people watching, different types available all over the world
negative effects of the media-
performance - can highlight and promote sensational news, which can increase the pressure to perform
sports - can highlight negative aspects of sport e.g. hooliganism in football
spectators - can provide negative coverage, possibly promoting hooliganism and unrest among some countries e.g. England V Germany
- cost of subscriptions to satellite TV
the golden triangle - the interdependence and influences of the three factors of sport, sponsorship and the media - each aspect influences the other