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ADVERTISING - Coggle Diagram
ADVERTISING
ADV. MEDIA
broadcast (TV/RADIO)
digital media (pop-up, YT ads, social media)
print (newspaper, magazine)
outdoor (billboard, poster)
CATEGORIES
PRODUCT ADV
pioneering ADV
competitive ADV
comparative ADV
INSTITUTIONAL ADV
PUBLIC SERVICE ADVERTISING (PSA)
PRINT ADV
classified ADV
display ADV
ELEMENTS
slogan/tagline
logo
body copy
visual
headline
call to action