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Attitude Audience - Coggle Diagram
Attitude Audience
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As the LGBTQ community is often underrepresented Attitude fills gap in market provides an opportunity for the community to identify themselves within the content. Might be comforting to see others going though the same thing
Many of the articles focus on people age 25-55 and there are a number of references to 90s celebs and culture to appeal to the audiences over 30 and add nostalgia
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The layout is simple and easy to read with small chunks of text large images and lots of white space which appeals to men as a stereotype as they are less likely to want to read lots
There is very little interactive content on the website which might suggest the older more passive target audience
Content about grooming, exercise and bodies appeals to a metrosexual audience of aspirers
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Middle class interests like theatre, 5 star holidays mentioned
Website lacks stories about families or having kids implies the audience are single or childfree lots of stories about adult only holidays
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Some audience feel that the focus is on gay men and that Attitude neglects to focus on other members of the LGBTQ community