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Attitude Industry - Coggle Diagram
Attitude Industry
Stream publishing run events such as the Attitude Awards to build the brand identity amongst audiences and industry professionals
Was originally published by Northern and Shell who published tabloid papers gossip magazines and TV channels such as Channel 5
The decline in popularity of print magazines, papers and terrestrial TV channels led to a decline in profits. Northern and Shell started to sell of their assets. Reflects the difficulty of print and magazine circulation
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Stream is owned and ran by Darren Styles who is gay and said that he bought attitude as he felt offering niche LGBTQ magazines was important as this was a gap in the market at the time
Attitude magazine was one of the main competitors for Winq so Stream decided to purchase it (horizontal integration) to absorb the competition into their own company
Stream have their own ethics policies clearly on Attitude's website proving that some companies are trying to self regulate in an attempt to avoid controversy and offence
Northern and Shell sold Attitude to Stream publishing in 2016, independent small magazine publisher. They have one office in Surrey with less than 30 employees.
The Attitude website and the existence of the digital editions for phones and tablets targets a modern audience who are spending more time on converged tech. Stream uses a variety of digital platforms to distribute Attitude's digital versions
A digital product can be distributed globally, so Attitude often features stories about global travel and other cultures and global LQBTQ issues
Due to vertical integration they can write edit design their own products due to vertical integration
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With the print magazine they were earning a large chunk of revenue from advertising. So they have to offer brands advertising opportunities online as well
Creating global editions of the British mag and website helps them to minimise risk. Uses tried and tested strategies so copied the format for other countries
The online magazine offers content to audiences even in countries where the print magazine cannot be sold by law. This demonstrates how online technology can be used to bypass traditional forms of regulation and censorship
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Attitude has secured a huge number of exclusive interviews with very high profile celebs which has really helped to promote both print mag and online site for example previous prime ministers members of the royal family
For more adult related content they will sometimes use the tools on social media to censor posts to audiences that aren't over 18. Demonstrates they are potentially trying to protect younger audiences from the more sexualised content. However there are not real checks done on social media so it is very easy for U18s to access this content
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Comments on their facebook posts can be hateful and might explain why attitude dont offer the option to share content from their website. Could be stream attempting to protect their readers. Issue with regulating
Also set up Attitude Magazine Foundation a registered charity to support LGBTQ community suggesting the company isn't all about profit and power (Curran and Seaton)