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Huck Industry - Coggle Diagram
Huck Industry
Magazine industry is in decline people are getting their info online instead as it is free and easy to access. Online is more recent updated info so more useful to people
Huck is a magazine with a status amongst fans of photography and jounalism often bought and displayed and collected
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Advertising plays a huge role in the success of magazines and massively increases revenue so therefore important for TCO to develop relationships with brands. They run their own marketing services in process of diversification
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Huck doesn't try to give advise focusses on culture and photography it is printed on thick high quality paper which feels like a book which may convey a 'quality' branding
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£6 high cost for a magazine has aprox 60,000 readers per month
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TCO have diversified into documentary and film making to feature their work and target fans of video based jounalism
They have a loyal fan base so have to reflect the fan bases interests in the magazine to engage readers
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TCO has to ensure the content on socials and website is different to those in magazine so people feel as though they are getting different and quality info
Consistent branding is important for modern media companies - large images consistent on socials and website as well
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Having thier own printing press and facilities means they are vertically integrated don't have to outsource can maintain their high quality
They have a global network of freelance jounalists, designers and photographers helps create content reflective of culture
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TCO target a modern audiences by having a digital copy available and opens them to a global audience through Zinio
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