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CHAPTER 11: STORE LAYOUT AND DESIGN - Coggle Diagram
CHAPTER 11: STORE LAYOUT AND DESIGN
Importance of Retail Design
Increases sales
Enhances customer loyalty
Boosts space productivity
Competes with online retailers
Creates brand image
Combines architecture, interior design, advertising, ergonomics
Store Planning
Planogram
Standardized shelf arrangements
2D guide for product placement
Layout & Circulation
Grid, loop, free-flow, spine layouts
Controls traffic flow
Space Allocation
Optimizes selling & non-selling area
Floor Plan
Merchandise & service areas
Guides customer circulation
Overhead view layout
Merchandising
Merchandise Presentation
Folded, hanging, face-out display
Color Blocking
Creates eye-catching displays
Uses complementary colors
Fixtures
Softline (racks, hangers)
Wall fixtures (slatwall, pegboard)
Hardline (gondolas, tables)
Visual Merchandising
Beautifies store environment
Promotes store image & products
Engages and entertains customers
Tips:
Use themed displays
Keep design simple and artistic
Focus on lighting and color
Store Design Elements
Tangible: layout, color, shape
Intangible: lighting, music, scent
Appeals to the 5 senses
Visual Communication
Institutional Signage
Brand identity, values
Directional Signage
Navigational help, product location
Summary
Influences customer psychology
Builds strong, memorable experience
Well-planned design = better sales