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Coffee for Everyone – Zayed Beans - Coggle Diagram
Coffee for Everyone – Zayed Beans
Problem Statement
Starbucks perceived as overpriced
Not accessible to students or locals
Premium coffee culture = exclusion
Need for inclusive, budget-friendly alternative
Target Audience
University students
Young professionals
Local UAE community
Budget-conscious coffee lovers
Social café-goers
Slogan
“Coffee for Everyone”
Subtext: Warmth, inclusion, community
Campaign Message
Coffee should unite, not divide
Affordable experiences matter
Local brand, global quality
Sharing moments over coffee
Brand Name
Zayed Beans
Emirati-inspired
Friendly & memorable
Promotion Strategy
Buy One, Get One Free
Encourage sharing and conversation
Loyalty through affordability
Design Direction
Retro Illustration trend
Imperfect lines
Cartoon-style characters
Bold type hierarchy
Flat illustration
Retro color palette (beige, brown, red)
Poster Elements
Expressive coffee cups as characters
Central headline
Promotion circle (BOGO)
Website & brand logo
Conversational visual storytelling