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Marketing - Coggle Diagram
Marketing
Product Life Cycle
intro
grow
maturity
decline
Product mix
Range = similar products
Mix = entire assortment
strategies
service
Total offer = core + services + tangible
quality
branding
Goal = loyalty, recognisability
4P → 4C
Product → Solution
Price → Cost
Promotion → Communication
Point of sale → Convenience
Product Levels
New Products
Crowdsourcing
Ideas from external users
Bundling
Pure: package only
Mixed: singles + package
New: new + known
Mix&Match: customer chooses
Competitors and Segmentation
laid-back
selective
Tiger
Imprevedible
Segmentation
similar
different
groups
S.T.P. approch
top-down
bottom-up
Positioning
how I wanto to be seen
Marketing and Product Ethics
Advertising
Unfair pricing
Data & privacy
Social marketing (CSR)
Product
New product development
Customisation and competition
Direct
Type
Class
Need
Budget
Targeting, Positioning and Sustainable Marketing
Targeting
evaluate
choose
Strategy
mass marketing
multi-segmentation
niche
CSR
Social responsability
ethical
low
Sustanibol