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W2L3 Design Thinking, • - Coggle Diagram

- - - - 2) INTERVIEWING
        ENGAGE
        We may call this technique ‘interviewing’ but it should really be more like a casual conversation.
        BUILD RAPPORT
        •Body language (mirror their style)
        •The tone of your voice (non judgemental tone, neutral curiosity)
        •Facial expression (express sincere interest)
        LISTEN MORE, TALK LESS
        Prepare some questions you would like to ask, but expect to let the conversation to deviate from the questions. Do not include your own judgement into the conversation.
        ASK WHY
        Elicit stories from the target users, and always ask “Why?” to uncover deeper meaning.
        ASK OPEN-ENDED QUESTIONS
        Interviews are more fruitful as a conversation rather than as a survey. Examples of open-ended questions: How, When, Tell me about, Why, Show me. Ask for specific examples. Do not ask leading questions.
        DON’T RUSH
        When people feel judged or rushed, they close up. Let the conversation flow naturally, instead of being in a hurry to finish asking your list of questions.
  - - - 3) EMPATHY IMMERSION;
        
        CHANGE YOUR PERSPECTIVE
        If the target user is a toddler, try to see the world from his height.
        LIMIT YOURSELF
        To understand the experience of target users who have eyesight problem, consider applying Vaseline on spectacles.
        ENGAGE IN AN ANALOGOUS EXPERIENCE
        To understand the perspective of target users who have an injury, consider waxing some hair to have some “injury” to care for instead of real wounds.
        DO IT YOURSELF
        Experience it as if you are the target user. Note: choose this option only in a non-dangerous situation.
        
        HOW to conduct an empathy immersion?
        Empathy immersion means putting yourself in someone else’s shoes to better understand their life. This can be done through role-playing, storytelling, or using tools like virtual reality.
        For example, if you want to know what it’s like to be blind, you could try wearing a blindfold while doing your daily tasks. You should do this in a safe place and have someone there to help you. By doing this, you can feel what it might be like to be blind and learn more about the challenges blind people face.