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Internet Commercialization and Security in E-Commerce - Coggle Diagram
Internet Commercialization and Security in E-Commerce
Internet Commercialization
Difference Between E-Commerce and E-Business
E-business: includes internal processes (inventory, logistics, etc.)
Differences in investment, operational costs, and geographic reach
E-commerce: online sales point
Digital Commercialization Strategy
User-centered design
Global accessibility
Interactive and segmented communication
Promotion through digital media (banners, links, emails)
Customer-oriented marketing
Process, Advantages and Security
Advantages: constant advertising, new markets, purchase convenience
Flow: need → search → order → delivery
Disadvantages: technical issues, security concerns, initial investment
Security depends on adequate technological tools
E-Commerce Concept
Company-client interaction without physical contact
Sale of physical and digital products
Business transactions via electronic means
Internet Marketing
Online Catalog
Clear info: prices, images, descriptions
Includes payment methods and promotions
Organized and accessible product listing
Virtual Store
Flexibility in market analysis
Customer loyalty as a priority
Marketing plan: analysis, objectives, budget, control
Segmentation and personalized strategies
Digital Marketing Strategies
Proactive and non-intrusive communication
Dialogue creation with customers
Reduced costs and faster execution
Real-time results measurement
Email marketing: direct, personalized, measurable
Packaging and Delivery Service
Return and warranty policies
Package tracking
High- and low-consumption zones
Delivery methods: public, private, or self-distribution
Packaging development and post-sale logistics
Unidad 3: Seguridad en el Comercio Electrónico
Digital Certificates (SET)
Payment Gateway: validates all transactions
Cardholder: digital representation of a credit card
Merchant: proves authorization from financial institution
Secure Payments with SET
Ensures identity and confidentiality
Participants: cardholder, merchant, issuer, acquirer, payment gateway
SET: Secure Electronic Transaction
. Software Requirements for SET
Merchant Software: processes payments and requests authorization
Payment Gateway Software: connects banks, merchants, and customers
Electronic Wallet: manages cards and certificates
SET Operational Procedure
Flow: customer selects → enters data → verified → authorized → product delivered
Certificate and signature validation
End-to-end secure transaction
Internet Search and Information Retrieval
Functions of Search Engines
Time-saving in research
Use of correct operators and syntax for accuracy
Functions of Search Engines
Types of Search Engines
Hybrid: combines both methods
Keyword-based (Altavista): automated indexing
Hierarchical (Yahoo): category-based browsing
Reach of the Internet
Global access to products, services, and information
No geographic or time limitations
Effective Search Techniques
Vertical bar (|) to filter results
Commas to separate concepts
Plus sign (+) for required words
Uppercase for proper names
Quotation marks for exact phrases