Please enable JavaScript.
Coggle requires JavaScript to display documents.
Assessment Task / Re-Brief - Coggle Diagram
Assessment Task / Re-Brief
Client
New Retail Food Business of choice
Restaurant
Cafe
Food Truck
Fine Dining
Organic Food
Cakes & Sweets
Competitive Food Market
Stakeholder Consultation
Deliverables
Business Name
Business Logo
Business Card Design
Menu Design
Staff Uniform (Polo/T-Shirt/Business Shirt)
Logo Style Sheet
Creative Requirements
Original Graphics
High Technical Proficiency
Use of industry-standard software (e.g., Adobe Illustrator, InDesign, Photoshop)
Consistent branding (SMP, colour, typography, imagery)
Technical Specifications
Logo: Vector format in full colour (PMS/CMYK/RGB) and (MONO) black and white. Saved as Adobe Illustrator .eps or .ai file.
Logo Style Sheet
Research ‘logo’ style guides and provide a style sheet for your logo listing;
o PMS colour
o CMYK/RGB colour break down
o MONO breakdown
o Typography
o Brand/style imagery
Saved as Adobe PDF file.
Business Card: 90x55 mm standard size but can be customised. Final design complied in Adobe InDesign and packaged to include Fonts, Links, IDML, IDD and Press Ready PDF file indicating bleed/trim marks
Menu: Customised size (use of tables and/or tabulated text is required for pricing). Final design complied in Adobe InDesign and packaged to include Fonts, Links, IDML, IDD and Press Ready PDF file indicating bleed/trim marks
Company Uniform: You are required to develop a Polo/T-Shirt/Business Shirt design for your company. The shirt must feature the logo and a slogan (SMP). Final design complied in Adobe Photoshop mock-up and saved as a .PDF
Due Dates
Due Date: Week 17
Naming convention:
Digital Communication_AT2_Your_Name