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Social Media Advertisements - Coggle Diagram
Social Media Advertisements
Targeted Advertising
Interests & Behaviors
Platforms analyze user activity to serve ads based on preferences and habits.
Custom Audiences
Businesses can upload contact lists to retarget known customers.
Demographics
Ads can be directed based on age, gender, and location to reach the ideal customer.
Lookalike Audiences
Platforms find new users who resemble existing customers
Platform Variety
Facebook
Visual-centric, great for lifestyle and fashion brands.
Instagram
Excellent for viral and Gen Z-focused campaigns.
TikTok
Strong targeting features and massive user base.
Cost Efficiency
Budget Control
Advertisers can set daily or lifetime budgets.
ROI Tracking
Easily measure return on ad spend (ROAS).
CPC/CPM Options
Pay per click (CPC) or per 1,000 impressions (CPM).
Visual Appeal
Images & Videos
Eye-catching visuals increase engagement.
Interactive Elements
Polls, sliders, and stickers boost interaction.
Story Ads
Full-screen vertical formats ideal for quick impact.
Carousel Ads
Multiple images/videos in one ad to tell a story.
Engagement and Interaction
Shares
Extend ad reach organically.
Clickable CTAs
Direct users to shop, sign up, or learn more.
Likes and Comments
Immediate feedback and social proof.
Analytics and Insights
Impression Tracking
See how many people saw the ad.
Conversion Metrics
Track sales, signups, or other actions.
Audience Breakdown
Understand who is engaging with your ad.
Brand Awareness
Top-of-Mind Recall
Frequent exposure builds recognition.
Sponsored Hashtags
Promote specific campaigns or events.
Wide Reach
Ads can be shown to millions within minutes.
Retargeting Capabilities
Email List Retargeting
Use collected emails for ad delivery.
Video Viewers
Retarget users who watched previous content.
Website Visitors
Show ads to people who visited your site.
Content Integration
Native Ads
Blend seamlessly into user feeds.
Influencer Collabs
Sponsored content from trusted voices.
E-Commerce Integration
Product Tags
Highlight items in photos or videos.
Catalog Ads
Automatically showcase inventory to interested users.
Shop Now Buttons
Direct purchase from ads.
Algorithmic Advantage
Machine Learning
Platforms auto-optimize ad delivery.
Best Time Delivery
Ads are shown when users are most active.
Interest Prediction
Platforms suggest your ad to likely engagers.