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Design Thinking In Depth - Coggle Diagram

- - - - the way people do things and why they do it,
      - their physical and emotional needs,
      - what they value.
      - how they think about things,
    - - Empathy experiences are important because they help us get beyond our assumptions by putting ourselves in the shoes of the people we are designing for.
    - - -Observe
      - Interview
      - Interview Emersion
- - - - Provides focus and frames the problem
      - Informs criteria for evaluating competing ideas
      - Provide a clear common direction so that your team to make decisions independently in parallel
      - Specific, not broad. Crafting a narrowly focused problem statement tends to yield solutions that are greater quantity and higher quality when you are generating ideas
      - Inspires your team
- - - - To ideate and problem-solve. Build to think.
        
        To communicate. If a picture is worth a thousand words, a prototype is worth a thousand pictures.
        
        To start a conversation. Your interactions with users are often ten times richer when centered around a conversation piece. A prototype is an opportunity to have another, directed conversation with a user.
        
        To test possibilities. Staying low-res allows you to pursue many different ideas without committing to a direction too early on.
        
        To manage the solution-building process. Identifying a variable also encourages you to break a large problem down into smaller, testable chunks.
        
        To fail quickly and cheaply. Committing as few resources as possible to each idea means less time and money invested up front.