Despite the increasing emphasis on communication skills in business education, many business students at Universiti Poly-Tech Malaysia (UPTM) continue to demonstrate poor writing proficiency. This weakness hampers their ability to effectively convey ideas, prepare reports, and succeed in both academic and professional settings. Traditional lecture-based approaches to teaching writing often fail to sustain student interest or provide sufficient practice (Mohamad et al., 2023). As an alternative, Game-Based Learning (GBL) has shown promise in other educational contexts, particularly for language learning, by fostering a more engaging and less intimidating environment (Zakaria et al., 2021). However, its impact on writing skill development among business students at UPTM has yet to be clearly established.