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Comparison and Contrast of Whittakers and Cadbury (dairy milk chocolate…

- - - - Tone
      - Messaging
      - Narrative
    - - This site uses cookies 🍪 sadly not ones with delicious Whittaker's chocolate chips. But they will give you a much more delicious online experience.
      - "A passion for chocolate since 1896", "good honest chocolate" and "from bean to bar".
    - - Gold
    - - Media of advertising
        
        https://www.whittakers.co.nz/en_WW/recipes
        
        Recipes
        
        Gift Giving
        
        Chocolate Lover Mail List Program
    - - High quality chocolate
      - natural emulsifiers, recognisable ingredients, transparent listing
  - - - Says Soraya Cottin, chief marketing officer, Whittaker’s: “New Zealanders have long loved Whittaker’s chocolate, and many have experienced the distinctive approach we take in crafting chocolate, but we don’t take this for granted. We’re constantly innovating to see how we can keep Chocolate Lovers coming back to us and to encourage new Chocolate Lovers to experience our product, because when they do, they love it.”
        Says Ryan Jordan, head of strategy, Bastion Shine: “There’s people who like chocolate, and then there’s people who love it. And Whittaker’s is a brand for real Chocolate Lovers, including those who don’t know it yet. We wanted to create a brand platform that would allow us to talk directly to people who were in the know and reflect back the intimate behaviours and intricate rituals they have with Whittaker’s chocolate.”
    - - Customer segmentation plays a crucial role in Whittaker’s marketing strategy. The company has identified its core consumer segments, including health-conscious individuals and university/college students, tailoring its messaging and offerings to meet their specific needs and preferences.
    - - Whittakers is slowly entering the international market. https://www.ukessays.com/assignments/analysis-of-whittakers-market-strategy-2021.php
      - Whittaker’s current main activities are to promote its brand to the world. Rapidly developing international trade, “A quarter of Whittaker’s chocolates were sold to Australia, Southeast Asia, China and North America (1)”. And “now also entering the Japanese market (5)”.
      - As well as opened the first physical store at Auckland International Airport, in order to better display their products. The airport store is able to communicate directly with chocolate lovers around the world, providing high-quality chocolates as well as get feedback from chocolate lovers, and overseas consumers can provide better propaganda.
  - - - Classic Block
        
        many different options
      - Specialty Block
        
        Highlight of value proposition
        
        “We promise to continue crafting world-class chocolate from our factory in Porirua.”
      - K Bar
      - Gifting
      - Slabs
      - Bars
      - Sante
      - Squares
      - Baking
  - - - Whittaker’s said: “We will never cut into these costs by compromising on our quality ingredients.
    - - High brand transparency
- - - - Media of advertising
    - - Brand Colours, Purple, Gold
        
        Luxury, nobility, royalty
    - - Narrative
        
        Part of Cadbury’s identity is being seen as ethical, community-focused, and family-friendly — values inherited from its Quaker founders.
      - Tone
      - Messaging
        
        The company embraces a message of generosity, which is exemplified in its brand platform of ‘Glass and a half in everyone’. This platform emphasizes Cadbury’s dedication to making people feel special and creating moments of joy through their chocolate offerings.
    - - What's unique about what they offer?
  - - - https://www.cadbury.co.uk/products/brands/
      - develops multiple brands within Cadbury for different kinds of products
  - - - Owned by Mondelēz International
    - - In 2009, to cut costs, Cadbury lowered the amount of chocolate per packet and used environmentally "dubious" palm oil. New Zealanders did not appreciate this. https://www.nzherald.co.nz/business/companies/cadbury-fights-for-bigger-bite-of-chocolate-market/WNJTKTVX3GZXR4EA4UORZFQVV4/
      - in 2024, they changed their ways when it came time for the next economically challenging period; https://www.grocerygazette.co.uk/2024/01/26/cadbury-confirms-prices-hike/#:~:text=Cadbury%20has%20confirmed%20it%20is%20will%20increase%20prices,hikes%20were%20a%20%E2%80%9Clast%20resort%E2%80%9D%20for%20the%20business.