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PRESENTATION PROPOSAL, REFERENCES FOR RESEARCH ON TRENDS:, 3 TRENDS FOR…
PRESENTATION PROPOSAL
REFERENCES FOR RESEARCH ON TRENDS:
TREND 1:
Warc.com. (2025). The Future of Measurement 2025 | WARC. [online] Available at:
https://www.warc.com/content/article/warc-exclusive/the-future-of-measurement-2025/160103
[Accessed 25 May 2025].
Statista (2024). AI use in marketing. [online] Statista. Available at:
https://www.statista.com/study/57404/artificial-intelligence-use-in-marketing/
.
Digital Marketing Institute. (2025). AI in Digital Marketing - The Ultimate Guide. [online] Available at:
https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide#
.
Davenport, T.H. and Mittal, N. (2022). How Generative AI Is Changing Creative Work. [online] Harvard Business Review. Available at:
https://hbr.org/2022/11/how-generative-ai-is-changing-creative-work
.
Wright, W. (2023). Coke launches ‘Create Real Magic’ AI art contest using GPT-4 and Dall-E 2. [online] The Drum. Available at:
https://www.thedrum.com/news/2023/03/20/coke-launches-create-real-magic-ai-art-contest-using-gpt-4-and-dall-e
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Coca-Cola (2023). Coca-Cola Invites Digital Artists to ‘Create Real Magic’ Using New AI Platform. [online] www.coca-colacompany.com. Available at:
https://www.coca-colacompany.com/media-center/coca-cola-invites-digital-artists-to-create-real-magic-using-new-ai-platform
.
Akilkhanov, A. (2024). AI And Personalization In Marketing. Forbes. [online] 5 Jan. Available at:
https://www.forbes.com/councils/forbescommunicationscouncil/2024/01/05/ai-and-personalization-in-marketing/
.
Stein, E. and Robinson, K. (2025). Unlocking the next frontier of personalized marketing. [online] McKinsey & Company. Available at:
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing?
TREND 2:
Shilvock. J. Warc.com. (2025). The mixed reality future for immersive brand storytelling | WARC. [online] Available at:
https://www.warc.com/content/article/warc-exclusive/the-mixed-reality-future-for-immersive-brand-storytelling/157261
.
Kim, J.-H., Kim, M., Park, M. and Yoo, J. (2022). Immersive Interactive Technologies and Virtual Shopping Experiences: Differences in Consumer Perceptions between Augmented Reality (AR) and Virtual Reality (VR). Telematics and Informatics, [online] 77(1), p.101936. doi:
https://doi.org/10.1016/j.tele.2022.101936
.
Wedel, M., Bigné, E. and Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing, [online] 37(3), pp.443–465. Available at:
https://www.sciencedirect.com/science/article/pii/S0167811620300380
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Gupta, T. and Bansal, S. (2022). Immersive Horizons: VR and AR in Digital Marketing. Journal of marketing & supply chain management, [online] 1(2), pp.1–7. doi:
https://doi.org/10.47363/jmscm/2022(1)134
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echo3D (2024). How Disney is using 3D, Augmented Reality, and Virtual Reality to Reshape the Entertainment…. [online] echo3D. Available at:
https://medium.com/echo3d/how-disney-is-using-3d-augmented-reality-and-virtual-reality-to-reshape-the-entertainment-0fcc203eff26
.
TREND 3:
Saul. S. Warc.com. (2025). Embracing authenticity, relevance and credibility: The future of DEI in marketing. [online] Available at:
https://www.warc.com/newsandopinion/opinion/embracing-authenticity-relevance-and-credibility-the-future-of-dei-in-marketing/6964
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pallavibhoj (2024). Beyond Disability: Inclusive Marketing in an Intersectional World. [online] Nielsen. Available at:
https://www.nielsen.com/insights/2024/beyond-disability-inclusive-marketing-intersectional-world/?utm
Grieco, C. (2024). Conceptualizing Inclusive Marketing: A Synthesis of Theory and Practice. European Management Journal. doi:
https://doi.org/10.1016/j.emj.2024.09.008
.
BLOCKBUSTER'S
Downes, L. and Nunes, P. (2013). Blockbuster Becomes a Casualty of Big Bang Disruption. [online] Harvard Business Review. Available at:
https://hbr.org/2013/11/blockbuster-becomes-a-casualty-of-big-bang-disruption?
3 TRENDS FOR THE NEXT 5 YEARS
TREND 1: AI-POWERED PERSONALISED STORYTELLING
SCRIPT: AI allowing brands to give personalised experiences (find references)
Insert myself into an old Coca-Cola advert. VHS transition into a modern "Create Real Magic" ad campaign.
TREND 2: AR/VR & IMMERSIVE EXPERIENCES
SCRIPT: The shift towards engaging customers emotionally and pysically with AR/VR. Transporting consumers
Myself sitting in a retro living room with a CRT TV. I pick up a VR headset and transition into a Disney VR world
TREND 3: INCLUSIVITY & AUTHENTICITY MARKETING
Moving towards genuine inclusivity. Not just a trend but an expectation
Myself immersed in a 1950s cleaning ad (Flash?). VHS transition into a modern cleaning ad - Flash children's/ male version.
CAREER PROGRESSION/FUTURE
UNDERSTANDING OF EMOTIONAL CONNECTIONS BETWEEN BRANDS & CONSUMERS. ADAPTING TO CHANGES/TRENDS
STORYTELLING/EXPERIENCES & CREATIVITY
MOST IMPORTANT TAKEAWAY & WHY IMPROTANT TO ME?
INTRODUCTION
Brief outline of my journey so far. Shaping my interest in storytelling and emotional engagement
Retro pharmacy background
TRANSITION TO
Behind-the-scenes production image
Marketing journey showcasing brands I have written about: Yorkshire Tea, Lego, Airbnb, Gap, Too Good To Go and Disney
HYPOTHETICAL CASE STUDY
Adapting to trends is a must' what happens when brands fail to?
BLOCKBUSTER'S
IDEA: Streaming platform (Like Netflix) launching a retro-themed sub-brand "Blockbuster Nights" with 80s/90s content.
Bringing streaming, nostalgia together to continue to grow and adapt as a brand.
Standing in an old Blockbuster's store but it's empty. VHS transition to the Netflix interface.
VISUALS
