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The Digital Diaspora - Coggle Diagram
The Digital Diaspora
User Needs
Authenticity
Non-commercial
Volunteering locallly
Easy navigation
Tone and Visuals
Warm colours
Minimalist layout
Basic fonts
Emotional & Non-branded
Campaign Goals
Build Trust
Inspire Action
Tell Real Stories
Avoid performative activism
Website Features
"Volunteering Near Me" Tool
Submit Story Form
Filters (Animal. Climate, etc)
Transparent Disclaimers
Social Media Content
IG Reels
TikTok Testimonials
Hashtags (#ForTheGreaterGood)
User-submitted visuals
Case Studies
Real animal rescue stories
MeToo Movement
BlackLivesMatter