Please enable JavaScript.
Coggle requires JavaScript to display documents.
Purpose and Context, Choosing the right visual - Coggle Diagram
Purpose and Context
Setting the Context
Prior Knowledge of Audience
Data Quality
Date Range
Business Segement Focus
Comparable insights
Why - why are we creating the visual?
Why this data is important?
Who is the intended audience?
Which data elements to emphasize with clear purpose?
Defining Purpose
High-Level Dashboard
One version of Truth
Less visuals
Analytical Dashboards
Explorative Dashboards
High-Level of interactivity
Knowing Your Audience
Roller Coaster Example
Engineer
CFO
Child
Choosing the right visual
Table Visual
Reference material
Breakdown of many metrics
Bar / Column
Simplest
Columns are for time progression
Bars are ususally for long names
Bullet Charts to display targets
Card or Gauge
Front and Cenre
Little narrative
Draws attention
Line and Area
Indicator for moving metrics up/down
Across time or Continuous Spectrum
Pie Chart and Treemap
Good for few categories
Start first segement at 12'o Clock
Stacked Bars
Compares two groups
Use primary one at the bottom
Ribbon chart
Time lapse from lett to right
Scatter Chart
Helps understand between relationship between two variables
Correlation Matrix
Helps compare and see relationship between difference variables
Waterfall Charts
Multiple insights on the same chart
Good for finance
Tornado Chart
Two segment or population comparisions
Combination Chart
Used with two different metrics on different axis