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SAKA Trading Sales & Marketing Restructuring, Commercial Structure,…
SAKA Trading Sales & Marketing Restructuring
Marketing
Brand Management
Event Management
Marketing Campaigns
CSR Feedback
Corporate Communication
Digital Marketing
Signage & In-Store Branding
Co-Marketing with Partners
Competitive Benchmarking
Revenue Generation Division (Sales)
Outdoor Sales
Distribution Channel Sales
Export Markets
Seek out new Distributors in new export markets
Develop strategies to reduce dependency on export distributors while maintaining strong partnerships
Manage relationship with existing distributors and export partners
Negotiate contracts & terms with export distributors
Coordinate with Sales & Marketing teams to ensure export distributor alignment with overall company promotions and product launches.
Analyze performance of export distributors & implement improvements
Local Markets
Manage relationship with existing local distributors
Seek out new Distributors in new local markets
Develop strategies to reduce dependency on local distributors while maintaining strong partnerships
Negotiate contracts & terms with distributors
Analyze performance of local distributors & implement improvements
Coordinate with Sales & Marketing teams to ensure distributor alignment with overall company promotions and product launches.
Corporate Sales
Target B2B end-users (fleet owners, logistics, factories, hospitals) with tailored product bundles or maintenance solutions
Conduct needs-based selling to recommend appropriate SKUs (batteries, filters, oils, etc.) in bulk or contracts
Maintain ongoing relationships to ensure reorders and satisfaction, often requiring physical visits
Manage proposal submissions, technical clarifications, and after-sales handover with CSRs
Monitor and report on B2B pipeline and contract renewals
Territory Sales
Own a geographic area, visiting on-stock resellers (quick lube centers, large service shops) on a routine basis
Build strong in-person relationships to ensure continuous product availability and upsell new lines
Monitor inventory levels, manage replenishment cycles, and negotiate shelf space or visibility deals
Report on territory sales performance, competitor activities, and market dynamics
Coordinate with ISRs and CSRs to close the loop on client support or follow-up
Cash-Van Sales
Visit pre-defined routes of on-demand resellers (electro garages, mechanics, small tire shops) on a frequent basis to sell fast-moving SKUs directly
Manage van inventory, issue invoices, and collect payments
Capture market feedback, competitor activity, and pricing intelligence from the field
Act as a mobile point-of-sale, extending reach where traditional sales is not cost-effective
Indoor Sales
Customer Service
Provide feedback to the sales and product teams on customer satisfaction and product issues
Maintain detailed records of client interactions and transactions
Handle customer phone inquiries & resolves issues over the phone
Processe online & offline orders and coordinates with logistics to ensure correct and timely deliveries
Customer Service / CRM
Digital Sales
Process Online orders and Online customer complaints
Coordinate with IT to ensure the technical robustness of the online sales platforms
Engage with customers via digital channels to enhance customer service & experience
Manage the online sales platforms (portal, SM pages, Websites, etc.)
Implement digital sales strategies to maximize online revenues
Monitor and Analyzes digital campaigns performance and adjusts strategies accordingly
Coordinate with Logistics for order fulfillments
Inside Sales
Conduct outbound calls to inactive or small accounts (e.g., on-demand resellers) to generate repeat orders or push promotions
Respond to inbound inquiries via phone, WhatsApp, or email — converting them into sales
Maintain a rolling pipeline of prospects and reactivation opportunities in CRM
Coordinate with Territory Reps or Cash Vans to fulfill or follow up on client needs
Report on conversion rates, call activity, and lead source effectiveness
Service Advisors
Act as the face of the company at Round1, greeting customers and diagnosing vehicle/service needs
Recommend products and services based on inspection or customer complaint (upsell)
Coordinate with the workshop team to ensure smooth service delivery and turnaround time
Handle customer billing, feedback collection, and satisfaction follow-up
Track retail sales targets and service efficiency metrics
Logistics & Storage Division
Inbound Logistics & Receiving
Warehouse Management
Order Fulfillment & Dispatch
Fleet & Delivery Optimization
Inventory Planning & Stock Replenishment
Returns, Claims & Reverse Logistics
Inter-Division Transfers
Health, Safety & Compliance
Performance Monitoring & Continuous Improvement
Strategic Support for Sales & Exports
Product/Brand Management
Product Innovation
Develop new products & improve existing products
Conduct R&D activities to explore innovative technologies & products
Collaborate with Sales & Marketing to understand market needs & opportunities
Source & test new products and ensure compliance with industry standards
Liaise with manufacturers to scale up successful product innovations $ resolve manufacturing defects or weaknesses
Find new blue ocean markets and source the required products
Review underperforming product categories and assess discontinuation of product line
Marketing Innovation
Develop targeted and specific marketing BTL activities
Analyze customer needs & requirements to support with added-value marketing activities
Brainstorm targeted marketing activities to recapture lost opportunities or markets
Customer Innovation
Identify monetary & non-monetary incentives for complex customers
Set the rewards strategies for specific situations
Resolve complex situations resulting in loss of market share and opportunities
Brainstorm ways to re-engage lost customers or re-capture lost opportunities
Business Development
Develop New Markets and find new Blue Oceans
Develop New Strategic Partnerships
Develop New Distribution Channels
Networking & Relationship Building
Market Intelligence
Market Segmentation & Insights
Pricing Strategies
Competitors Analysis
Market Trends
Reporting
Support Sales & Marketing teams with reports
Analyze customer feedback on products
Relay findings to stakeholders
Follow up with concerned departments for proper implementation of findings
Commercial Structure
Product Planning & Marketing Manager
Product Manager (s)
Market Analyst
Visual Production Officer
Content Creator
Sales Manager
Key Account Manager(s)
Territory Sales Rep
Inside Sales Rep
Cash Van Sales
Admin Support
Fleet Sales Manager
Corporate Sales Rep(s)
Round1 - Service Advisors (non-direct reporting)
SAKA
Brand Management
Product Planning
Product Lifecycle Management
Inventory Management
Supplier Relationship
Pricing & Promotions
Marketing
Campaigns
Digital Marketing
Events Management
Corporate Communication
In-Store Branding
Support with BTL Marketing Activities
Market Intelligence
Customer Feedbacks
Market Trends
Competitors Benchmarking
Reporting
Selling Functions
Sales & Coverage
Direct Sales
B2B
Geographic
Served by Round1
Large Account
Self-Service
Round1
Service Advisors
Channel Sales
Large Value Accounts
Key Account Manager
Admin Support
Mid-Value Customers
Territory Sales Reps
Inside Sales Reps
Low-Value Customers
Cash Van Sales
Inside Sales Rep / Customer Portal
Service
Customer Service
Logistics & Warehousing
Loyalty Programs