Please enable JavaScript.
Coggle requires JavaScript to display documents.
attitude - Coggle Diagram
attitude
media language
A simple, clean and straightforward layout, similar to online tabloid newspapers
Lexis is informal, and indicates a working class target audience
-
Constructs a hyperreal representation of gay male identity, and a world where everyone is young, musculed, and sexually available
Frequent use of rainbow flag iconography indicates an inclusive attitude, and is welcoming to bisexual, lesbian and trans audiences
audience
-
However, the website clearly targets a working class gay male audience, and the magazine targets a more middle class, professional and aspiration gay male audience
Possible heterosexual female secondary target audience, who may appreciate highly sexualised images of men
Negotiated readings may focus on displeasure at the use of stereotyping, but taking pleasure from the information and news provided by the website
Allows closeted gay audience who may feel uncomfortable buying the magazine in public an opportunity to explore their sexuality in private
industry
Huge banner advert suggesting the audience subscribe to the print magazine indicates a synergistic business model. The website exists to promote and sell the magazine
-
Website only established in 2015, after years of resisting an online presence. Indicates a need for hypermodal media in a modern media climate
By being hosted online, the website circumvents traditional regulation issues. However the website self-regulates, censoring swear words, and providing NSFW tags for sexualised content
Provides no real opportunities for fans to interact with the website, including leaving comments. A clear contradiction of Clay Shirky’s theory
representation
Often presents a highly sexualised representation of gay men, with a particular focus on young to middle aged white men with muscular physiques, reinforcing hegemonic stereotypes of male beauty
Other representations of gay men include drag queens, older men involved in media and showbiz, and gay men as victims of violence. A complicated representation of sexuality and identity?
Arguably presents a straightforward and stereotypical representation of gay male identity to its target audience. Gay male stereotypes, such as an interest in expensive fashion and the theatre and emphasised and reinforced throughout
Provides a metanarrative for young gay audiences to identify with, and to learn about gay culture
Expressions of gender performativity situate in the audience in a highly performative negotiation of sexuality, further reinforcing the link between sexuality and identity
-