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Information required for data driven marketing - Coggle Diagram
Information required for data driven marketing
Internal Data
(Generated and owned by Lithoz)
Web Analytics
Conversion Paths & Funnels
Hard Metrics
Page Views
Bounce Rate
Session Duration
On-Site search behavior
Customer Data
Lead Qualification
Lead Tracking
Forecast Insights
Campaign Performance Data
Hard Metrics
CTR
CPC
CPA
ROAS
A/B Testing
Impressions / Total Reach
Email Marketing
Hard Metrics
Open Rates
CTR
Unsubscribe Rates
Social Media Metrics
Engagement Rate
Follower Growth
Post Performance
Audience Insights (limited to walled gardens)
External Data
(Sourced from elsewhere)
Firmographic & Industry Data
(For 3D Market and Verticals)
Target Companies by sector
3D Market
Ceramic Market
Verticals
Size and revenue tiers
Facility Locations
SEO Intelligence
Keyword Trends
Competitor keyword rankings and backlinks
Content gaps
Competetive Intelligence
Competitor Product Pages, pricing and messaging
Industry Benchmarks
Ad creatives, offers, channels
Market Research Reports
Market & Industry Trends
Emerging technologies and innovations
Regulatory and compliance trends
Key drivers and challenges
Technological Developments
Technology trends and adoption rates
Innovation pipelines