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ADVERTISING - Coggle Diagram
ADVERTISING
part of the marketing mix
main method of promotion
type
informative
persuasive
advertising media
print advertising
broadcast advertising
outdoor advertising
digital advertising
brand/product placement
choice
target market
location
product
cost and reach
frequency and impact
digital advertising
display advertising
social media advertising
Sponsorship
sport sponsorship
controll
EASA
techniques
endorsement
negative emotion
emotions appeal