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theorists - Coggle Diagram

- - - - the present has a more diverse and complex representations of gender
  - - - we get all our ideas about gender from MEDIA
        
        women are often damsels in distress, so femininity = weakness
    - - women are domestic homewives
        
        womens bodies are more lustful
      - men are more suited to business and politics
        
        mens bodies are a spectacle, they've worked hard to achieve, should admire
  - - - gender is constructed through performance
        
        performing certain activities can make you feel more feminine or masculine
        
        these regular performances are called rituals
        
        ZOELLA
- - - - be horizontally or vertically integrated
        
        when a company buys out or takes over another company that does a different part of the production process to them
        
        a production studio/company may buy out a distribution company
        
        when a company buys out competitors making similar products to them
        
        can diversify, makes a company more powerful
        
        DAILY MIRROR reach plc owns over 120 different newspapers
      - work across a variety of media platforms or technologies
        
        technological convergence
      - focus on popular genres, formats, or stars
      - controlling the release schedule of your products
        
        releasing everything at the same time minimises the risk of piracy
        
        releasing in stages can target multiple audiences
        
        ASSASSIN'S CREED exclusive release of liberation III on the psvita for the first year
      - detailed marketing campaign
        
        I DANIEL BLAKE: social media pages, posters, guerilla marketing techniques
  - - - the BBFC is the regulatory body for FILMS
      - OFCOM regulate TV and Radio
    - - regulation is to protect the audience from harm
      - regulators have to try and balance protecting people with offering them choice
      - technology has made regulation more difficult
        
        downloading, streaming, piracy, and youtube means people can bypass age certificate controls
        
        the vast nature of the internet makes it impossible to control
    - - THE TIMES newscorp phone hacking scandal
  - - - I DANIEL BLAKE sixteen films (Loach)
      - independent, diverse ownership results in more choice and creativity
    - - concentrated ownership results in lack of choice, lots of the same product
- - - - equilibrium
        
        disruption
        
        resolved by the hero
        
        new equilibrium