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Who the buyer is? - Coggle Diagram
Who the buyer is?
Business
Size of the company/ Industrial Sector/Tech Maturity/ Budget Constraints/Geographic Presence
Developed Market
Functional Needs
Convenience and Ease
Speed and Performance
Developing Market
Functional Needs
Speed and Performance
Convenience and Ease
Undeveloped Market
Functional Needs
Convenience and Ease
Customer
Age/Gender/Income Level/Education Level/ Profession/Family status etc.
Developed Market
Functional Needs
Developing Market
Functional Needs
Undeveloped Market
Functional Needs
Where the buyer is?
Why the buyer buys?