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Vendor Cremation Urn Purchase Journey - Coggle Diagram
Vendor Cremation Urn Purchase Journey
1. Awareness & Need Recognition
Situation: A family requests a specific type of urn.
Input: Client emotional needs
Input: Cultural or religious specifications
Input: Budget considerations
Tool: Supplier websites
Tool: Vendor’s internal catalog
Pain point: Unattractive product variety
Pain point: Inconsistent product photos or details
2. Product Search & Browsing
Action: Browse eCommerce platform
Action: Filter by material, price, size, etc.
Need: High-res images
Need: Clear dimensions and customization options
Pain point: Poor search/filter tools
Pain point: Lack of real-time availability
Pain point: Emotionally flat design (feels “cold” or transactional)
3. Product Selection & Customization
Action: Choose urn(s)
4. Cart & Checkout
Action: Add items to cart
Action: Choose
multiple
delivery dates and
multiple
locations for vendors with multiple branches
Action: Apply business account or bulk order discounts
Need: Transparent shipping cost and delivery time
Need: Reorder function for common models
Need: Alerts for low-inventory of frequently ordered models
Pain point: No
updated
shipping ETA shown
Pain point: No ability to duplicate, pre-schedule, or reorder past orders
Pain point: Confusing pricing breakdown