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SIS 9 SPORT PROMOTION - Coggle Diagram
SIS 9
SPORT PROMOTION
DEFINITION & PROMOTOIN MIX
Personal selling
Sales promotions
Advertising
Public relations
PROMOTIONAL TECHNIQUES
Personal selling
Sponsorship
Advertising
Endorsements
Sales promotions
Public relations
PROMOTIONAL OBJECTIVES
Persuading
Reminding
Informing
PROMOTIONAL STRATEGY
Set promotional objectives
Set a promotional budget
Consider the target market
Pull strategy
Push strategy
Develop a promotional mix
Align with marketing objectives