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INNOVATION - Coggle Diagram
INNOVATION
Fostering innovation
aware of challenges in the external business world
aware of opportunities in the external business world
Economical, political and social pressures can hinder or aid innovation within an organisation
A factor in 21st century innovation is globalisation
Amazon is aware of these factors
Amazon led it did not imitate
Companies have less time to foster innovation in the 24/7 climate
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2299116§ion=7
However Amazon has pioneered innovation believing in its long term success
To foster innovation across an organisation means communicating innovation as it norms and culture and every day practice
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2299116§ion=6
For Amazon this is clearly communicated in 'who we are' passion for invention
Innovation is seen as opportunity to build on core competencies and not seen as a threat at Amazon
CONCEPTS
Walley (2017) - 3 types of new product or service development
Incremental enhancement
New Generation product or service
Breakthrough ideas - never been done before
THE DESIGN COUNCIL DOUBLE DIAMOND FRAMEWORK - WALLEY 2017
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2299125§ion=3
PHASE 1 - Discover - research.....
PHASE 2 - define - filter ideas and agree
DEVELOP - testing prototype
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ACCIDENTAL IDEAS - WALLEY 2017
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2299125§ion=3.1
Innovation can sometimes happen by accident - sometimes the most tradition and structured ways of working on innovation can limit or stop creativity. Amazon's braining storming session regarding their strengths and consumer focus led to customer focus in another area - B2B and software storage
WALLEY 2017 SIX PRINCIPLES
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2299125§ion=4
REFRAME IDEAS
Amazon reframed the idea from customer consumer to B2B
See the big picture
Amazon asks questions -what's already out there? What can we can contribute?
Understand the user
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INCLUDES DONE
Changes to business models
Marketing
Distribution Channels
Revolutionary Innovation
Requires funding and management
Disrupting the ecosystem
requires radical tcnology
means transformative or groundbreaking
IS NEEDED FOR DONE
COMETETIVNESS
TO FIND A NICHE MARKET
RECOGNISING THE NEED FOR CHAGE
CHANDING FOR SOCIETY
TYPE OF INNOVATION
REACTIVE INNOVATION - analysing competitors and taking what they do to another level
INPUT FROM STAKEHOLDERS - this can be reactive and proactive
Reactive and incremental innovation can come from users, employees or CEO -
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2299116§ion=3
Organisational Culture of Innovation
Innovation and business structure -
https://learn2.open.ac.uk/mod/oucontent/view.php?id=2299116§ion=4