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URSULA TJAHAJO (THE ENTREPRENEUR)
LOGO-Bogajaya-e1728441991981,…
URSULA TJAHAJO (THE ENTREPRENEUR)
Venturing Process
Questions
- how did you decide on the location of your business
- how did you decide which customers you wanted to sell your products to?
- were there any people in your life who helped or mentored you through this process?
- how did you build your team or hire employees for the first time?
- How is the technology in your company? has it started with any AI growth or have you been quite distant towards it?
- how many times have u used AI technology?
- does your company still write data with hand or have they started moving fully on technology?
- what about you? do you like working with technology or do you find it quit difficult to follow?
- what about machines? does your company start using machines? do you still have manual labor? or have you fully shifted to automated processes usnig machines?
- whne building your business what was the first steps you took to turn this idea into a business
Quotations
"No, machine. Its fully machine, 80 percent."
"I interviewed them, I just had a feeling. At that time, I didn't see their intelligence, but only their feeling."
"Yes, by system. Because now my children continue, with excels, and laptops, and data."
Findings
- This networking opportunity (due to selling eggs) made it possible to receive airport store space.
- In the beginning (Week 6), there was no financial support from investors, so I had to figure it out myself.
- Hiring decision is made from personal judgment, not just by looking at resumes or degrees.
- Technology: She now uses machines (80%) and systems (Excel), but is still learning personally.
Funding Sources
Questions
- did you use savings? a loan? outside investment?
- have you ever looked for innovators?
- how do you now finance your business?
Quotations
"No, not thinking about that (investors)."
Findings
- During the import business phase, companies often get bank loans.
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- Initially, she saved as much money as possible.
- She closely watches what innovators do by spotting trends and viral items, but she produces original work.
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Innovation and Success
Questions
- how does customer trends shape your approach to the market overtime?
- what type of innovation play a key role in your rgowth?
- what does succeess for your business mean to you?
- what makes this business different from others?
Quotations
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"Become famous, everybody knows about that if they are in East Java, even outside East Java they know about my brand."
Findings
- Authenticity – paying attention to what comes from East Java.
- By scaling viral items, companies can increase the amount of trending products they make.
- Most machinery (nearly 80%) is now involved in managing factory operations.
Challenges Faced
Questions
- was there a part of your life where you feel like giving up? what made you kept going?
- how did you end up overcoming this?
- what did you find the hardest to go through?
- when you first started your business what were your struggles?
- how did you balance ur personal life and building a business?
Quotations
"Finance. The problem is that sometimes people who are actually my own brothers that I trust, there are twice as many people who have a lot of corruption."
"Because I believe in my God. So, pressure don't make me give up, because I know my God is with me, and blessed I can face the difficulties."
Findings
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- The problem of dealing with corruption that comes from family members
- Loaned $ USD 100,000, and became approximately 1.5 billion IDR after the crisis.
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- She ran the business from home which allowed her to balance her family commitments with its expansion.
Questions
- do you think they love working for you?
- would you say you’ve done great things for your employees?
- what does being responsible over your employees mean?
- what does good leadership mean to you?
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- how about social resposibility? have your company start shifting to using paper instead of plastic?
- how about your employees? how long has the longest employee worked for you?
- can u show me a time in your life where you had to take risks and how did it make u feel?
- how did you feel on taking risks? were you used to that?
- what made you find this business oppurtunity ? how did you find it?
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