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M2 TRADE SHOW PLANNING, Review itinerary with team - Coggle Diagram

- - - - Choose Booth Location
        
        Attend booth meetings to determine booth
      - Booth Logistics
        
        Secure booth structure
        
        Create booth layout
        
        Purchase booth Electrical (must submit layout with electrical purchase, usually)
        
        Purchase Hanging Banner & booth Install and Dismantle
        
        Communication with Third-party vendor
        
        Review and confirm current equipment with Third-party vendor
        
        Pay for booth EAC
        
        Purchase booth insurance
        
        Biz Dev Planning
        
        Come up with Networking Schedule
        
        Create email campaign (FUSE & Starnet)
      - Update or Create Exhibitor Profile
      - Review Sponsorship Opportunities
        
        Determine Initial Ad/Sponsorship
        
        Design Sponsorship colleterial
        
        Have team review assests
        
        Get Confirmation from Sponsors
        
        Promote All Presentation Year Round
        
        Build out email communication strategy
        
        1 more item...
        
        Create InHouse promotional handout
        
        Review any First Right of Refusal
        
        Secure Hotel Accomendations
        
        Determine Away Team
        
        Finalize Team Roaster
        
        Build Out Away Team Itinerary
        
        Reserve Team Dinner
        
        Register Team for Booth Access
        
        1 more item...
      - Build payment tracker
- - - - Take pictures and send to marketing to real time social posting
  - - - Remind team to give (5/15min) demos
        
        Coordinate Lunch Schedule
        
        Promote any participating presentations
- - - - Ensure leads are adequately labeled as IQL/MQL
        
        Generate a final report on
        
        Evaluate lost leads & document objections for future strategy
      - Ensure which Hub is being used to communicate with leads (CRM or Campaign)
        
        Under Zoho CRM: Assign follow-up reach out SDR by Sale Lead
        
        Send post show follow-up emails
        
        Retarget failed or delayed leads with Cadences automations
        
        Continue Cadences for those yet to schedule meeting
        
        Send second reminder with show promotion to move needle
        
        Ensure SDR's have start additional profiling and managing of lead
        
        Track leads progress in Zoho with Sales phase
        
        Review leads that haven't moved into the phase with SDR's and notes
        
        Track demo attendance & engagement
      - Share leads with Management and AE
        
        Track how many have reach CLOSED WON from Post Show efforts
        
        Identify closed deals & mark them in CRM
- - - - Remind away team to sync leads