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I, Daniel Blake - Coggle Diagram
I, Daniel Blake
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The low budget of IDB meant that there was not enough money for large extravagant sets or famous actors
It was filmed in real houses, they had real people in the background of their shots instead of hired extras, and a lot was improvised
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The premiere for IDB took part in Newcastle even though most premieres for new films take part in London
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The funding of the film (economic context) had an impact on the content of the film and the marketing materials
The BBC and BFI typically fund projects which are British, alternative, and educational
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Marketing for the film used a lot of traditional forms such as posters and trailers, possibly because the audience for the film was older
The Daily Mirror was chosen as a key marketing tool as they had a left wing audience. They contained pages about the film
e-One used a lot of low budget, high impact 'guerilla marketing' techniques (wild, on the streets)
They projected quotes and images from the film onto the sides of important buildings like the houses of Parliament.
This was a good way of targeting British audiences as well as global (through it being shared online) and making the political message of the film clear
Regional Marketing Officers hired by eOne were used in Northern counties (as they were more likely to be living in poverty and anti-conservative) to increase the publicity for the film in low budget ways in local communities
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IDB is not all about profit and power (Curran & Seaton) , but instead has a main goal to have an educational and political purpose- which may be why they offered many free screenings
The niche nature of the film, along with its limited global appeal, might explain why the film has a limited distribution to only some countries such as France because they would usually watch the film subbed or dubbed
The way the Palm D'Or award is mentioned on the marketing materials, would engage audiences looking for a quality, cultural film