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SOCIAL INFLUENCE, image, image, image, image, image, image, when you…
SOCIAL INFLUENCE
CONFORMITY
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ASCH'S LINE EXPERIMENT
procedure:
- 123 male American undergraduates
- put into a group of 6-8
- 1 would be naïve participant (went second last), rest confederates
- asked which line matched target line + confederates were told to say wrong answer
findings:
- 36.8% conformed by saying the same answer as the confederates
- 75% of naïve participants conformed at least once (25% never conformed)
- when debriefed + asked why conformed, said was to fit in= ISI + compliance (X change private behaviour)
- variables affected the levels of conformity
variables affecting conformity:
- task difficulty, ^ difficult= ^ conformity as ISI plays greater role
- group size, 1-2 confederates= low conformity, 3+ ^ conformity to 31.8% (up to an optimal point)
- unanimity, if a confederate said a diff. answer= con. dropped to 5.5% (enabled to behave independently)
EVALUATION:
:smiley: research support for task difficulty
Lucas, 2006- ^ conformity in students when gave them a harder maths question
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:cry: culture bound/bias
all American men, US=individualistic culture, women= gen. ^ likely to conform
lacks generalisability
:cry: limited explanation
conformity is ^ complex behaviour than Asch suggests incl. individual factors e.g. confidence
:cry:ethical issues
X know what the actual experiment was on nor that the rest of the group were confederates= issues of deception
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