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MINDMAP / BRAINSTORM - Coggle Diagram
MINDMAP / BRAINSTORM
NOSTALGIA
Hamburglar
Birdie
Grimace
Mayor McCheese
Ronald McDonald
Fry Kids
Officer Big Mac
Uncle O'Grimacey
Mac Tonight
McNugget Buddies
Captain Crook
Speedee
DESIGN
Tesxture ideas
Interactive?
Colour schemes
Fun facts / quotes
Background patterns
MARKETING HOOKS
Social media challenge
Happy meal tie-in
Limited edition sets
Loyalty program
STYLE
Typography
Emotion
Art direction / art style