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MARKETING ENVIRONMENT - Coggle Diagram
MARKETING ENVIRONMENT
Micro
Suppliers
Competitors
Intermediaries
Publics
Government
Communities
Media
Customers
Reseller
Government
Business
International
Consumer
Porter 5
Suppliers
Substitutes
Customers
Industry Rivalry
New Entrants
Ansoff
Product Development
Market Development
Market Penetration
Diversification
Competitive Advantage
Differentiate
Focus
Cost Leader
Macro
STEEPLE
Environmental
Political
Economic
Legal
Technology
Ethical
Society