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International trade - Why Export? - Coggle Diagram
International trade - Why Export?
Reasons for export
Under-used capacity
Cost reduction
Increased profits
Market diversification
Initial Research Considerations
Market background info
Economic situation, political stability, currency risk
Market size
Demand and trends
Competitors
local products & pricing
Barriers
Duties, quotas, taxes
Distribution
Agents, distributors, wholesalers, retailers
Technical Standarts
Legal, environmental, safety
Packaging
Climate, transit, safety
Sales Materials
Translation needed
Servicing
Agreements
Customer Satisfaction
Money back / replacements
Distribution Channel Options
Direct selling
No intermerdiary
Domestic Export Firm
Sells wholesale, low control
Agent
Works for exporter, takes commision
Distributer
Buys & resells; more independence
Negotiations with Agents/Distributors
Product selection
Pricing
Targets
Local marketing costs
Transport (cost, speed, security)
Payment methods (L/C, advance, credit)
Specialized Export options
Licensing
sell or lease rights (e.g. patents)
Franchising
For products without patents
Joint Venture
Shared ownership with local firm
Useful Websites
Corporate Info
WTO
UNZCO Basic Guide
Business Link UK